Northwestern University

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Touching Tales for Touchy Topics? Engaging Contentious Issues through Narrative Persuasion

Description:

Scholarly inquiry has yielded a wealth of evidence in support of narrative-based strategies for persuasion, and yet support for this approach is less consistent in relation to contentious or controversial issues. To better understand why this might be the case, the first part of this dissertation reports a theoretically-guided content...

Keyword:

media effects, narrative, abortion, message format, narrative persuasion, and persuasion

Subject:

Mass communication and Communication

Creator:

Brooks, John Jennings

Owner:

Scholarly Digital Publishing

Language:

en

Date Uploaded:

08/23/2023

Date Created:

2023-01-01

Resource Type:

Dissertation

Alternate Identifier:

etdadmin_upload_1013586 and http://dissertations.umi.com/northwestern:16755