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Death and love amid the COVID-19 pandemic: Effects of pathogen threats on online dating and social distancing from life history strategy perspectives

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Drawing from the terror management theory (TMT) and evolutionary perspectives of Life-History Strategy, a between-subject online experiment examined the interaction effects of pre-existing death anxiety, fear-inducing media content (coronavirus threat vs. gun violence threat vs. low threat mental disorder), and intrasexual competition for mates on online dating intentions and social distancing intentions during the COVID-19 pandemic. Results indicate the interaction effects of participants' pre-experimental death anxiety and different types of fear-inducing media content on perceived fear and intention to use online dating websites/apps as well as the interaction effects of pre-experimental intrasexual competitiveness and fear-inducing media content on social distancing intention in the context of online dating. Theoretical contributions to the terror management literature and practical implications for the online dating industry are discussed.

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  • 05/22/2023
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  • OMEGA-Journal of Death and Dying
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