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Vodu, Power, Aesthetics and Fashion

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This paper will focus on fashion and body aesthetics in Vodu religious spaces. African fashion is often limited to the glitz of runways shows, urban dandies and flashy fashion weeks. This sums up the unresolved dialogue of decolonizing the aesthetics of African fashion. Colonialism and an interplay of post-colonial modernity on traditional African values like identity and dressing influences how Africans perceive themselves. The indigenous smock Nkrumah wore during the declaration of Ghana’s independence signified not just political freedom but cultural freedom where they could dress with national pride. It also symbolized the break away from European cultural ideals. However, is it possible for ‘modernity’ and tradition to exist concurrently in Ghana’s contemporary fashion industry?

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  • 09/18/2020
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