In this study, we examine how and the degree to which Experiential Media (EM) are utilized to promote travel, sports, and, more broadly, cultural tourism in EM contents produced in the buildup to the 22nd FIFA World Cup to be hosted by Qatar in 2022, the first Arab nation to...
Drawing from social learning theory and the mobile advertising literature on key performance indicators (KPIs), two experiments examined the influence of peer users' conversion in mobile social commerce. Experiment 1 (N = 211, between-subjects [high vs. low number of “sold items”]) tested the effects of peer users' conversion, operationalized as...
Why do people give and help others in face of their own mortality salience? The existential struggle with the awareness of death impacts the gamut of human cognition, emotion, and behavior. This multi-method research (∑N = 1,219) explains the psychosocial impact of COVID-19-related mortality salience on altruism. Drawing from terror...
Drawing from the terror management theory (TMT) and evolutionary perspectives of Life-History Strategy, a between-subject online experiment examined the interaction effects of pre-existing death anxiety, fear-inducing media content (coronavirus threat vs. gun violence threat vs. low threat mental disorder), and intrasexual competition for mates on online dating intentions and social...
ABSTRACT
Purpose
The authors assess the effectiveness of campaigns designed to increase the sport activities of migrant workers in Qatar, host nation of the FIFA Men’s World Cup Qatar 2022TM.
Design
The authors used the integrative model of behavioral prediction (IM) as a guide and conducted ethnographic interviews with migrant...
About a century ago, women in the US and western Europe looked to ‘Turkish pantaloons’ (shalwar) for freedom and were shamed, harassed, and even arrested for wearing them. Meanwhile, people of all genders in Turkey and Bulgaria moved freely in shalwar until modern nation-building projects imposed Western restrictive dress that...
Turkish television series are a global sensation, and concurrently, targets of bans, boycotts, and protests. In Russia, Turkish series are countered with Russian television productions, promoted as disclosing truths about Turkey that are absent in Turkish series. A multimodal discourse analysis of East/West and Eastern Wives from a critical geopolitics...
La crisis climática y la emergencia medioambiental auguran un futuro de incertidumbre para el planeta. Las directivas europeas y nacionales educativas establecen los marcos de actuación y los compromisos que cada agente debe asumir para alcanzar el nuevo paradigma sostenible basado en la Economía Circular. La escuela, como institución de...
This roundtable session initially took place as part of the international conference “Childhood, Youth, and Identity in South Asia,” organized by the Department of History, Shiv Nadar University, Greater Noida, and the Centre for Publishing, Ambedkar University Delhi, India, on January 6–7, 2020.
This article explores how young Qatari audiences perceive authenticity in Turkish television dramas. The concepts of authenticity and realism are used as analytical tools to examine empirical findings from twenty focus group discussions with students, in 2016 and 2017. The results reveal that young Qataris see Turkish serials as offering...