Emerging digital entertainment media in the Global South are anchored in nation-state configurations, benefit from supranational affordances, and aspire to global operations. Drawing on Sassen’s “third spaces,” the article focuses on the case of Shahid, a Middle East-based video streaming platform and a hybrid media venture that operates at the...
What factors drive consumers to use artificial intelligence (AI)-powered chatbots? The current study examined the associations among AI-powered chatbots’ anthropomorphism (human-likeness, animacy, and intelligence), social presence, imagery processing, psychological ownership, and continuance intention in the context of Human-AI-Interaction. Results from a path analysis using LISREL 8.54 show that consumers’ perceived...
Instagram not only offers an arena for the fulfillment of basic human desires but also cultivates new types of multifaceted desires and consumptions in Web 2.0 environments. This study aims to examine a wide variety of dispositional, psychological, and attitudinal predictors of Instagram consumption and selfie-and-groupfie cultures. Three cross-sectional surveys...
Advancements in experiential media (EM) technologies, particularly virtual reality (VR), a subset of EM, can transform the ways public relations (PR) professions tell stories about a brand, organization, or mega-events. In the context of sports, PR content productions utilize various qualities of EM to offer immersive at-home, arena-like experiences for...
In this study, we examine how and the degree to which Experiential Media (EM) are utilized to promote travel, sports, and, more broadly, cultural tourism in EM contents produced in the buildup to the 22nd FIFA World Cup to be hosted by Qatar in 2022, the first Arab nation to...
Drawing from social learning theory and the mobile advertising literature on key performance indicators (KPIs), two experiments examined the influence of peer users' conversion in mobile social commerce. Experiment 1 (N = 211, between-subjects [high vs. low number of “sold items”]) tested the effects of peer users' conversion, operationalized as...
Why do people give and help others in face of their own mortality salience? The existential struggle with the awareness of death impacts the gamut of human cognition, emotion, and behavior. This multi-method research (∑N = 1,219) explains the psychosocial impact of COVID-19-related mortality salience on altruism. Drawing from terror...
Drawing from the terror management theory (TMT) and evolutionary perspectives of Life-History Strategy, a between-subject online experiment examined the interaction effects of pre-existing death anxiety, fear-inducing media content (coronavirus threat vs. gun violence threat vs. low threat mental disorder), and intrasexual competition for mates on online dating intentions and social...
ABSTRACT
Purpose
The authors assess the effectiveness of campaigns designed to increase the sport activities of migrant workers in Qatar, host nation of the FIFA Men’s World Cup Qatar 2022TM.
Design
The authors used the integrative model of behavioral prediction (IM) as a guide and conducted ethnographic interviews with migrant...
About a century ago, women in the US and western Europe looked to ‘Turkish pantaloons’ (shalwar) for freedom and were shamed, harassed, and even arrested for wearing them. Meanwhile, people of all genders in Turkey and Bulgaria moved freely in shalwar until modern nation-building projects imposed Western restrictive dress that...